SHSMD Connections 2026
Who You'll Meet
SHSMD Connections is the premier annual conference for health care strategists and marketers! It brings together industry leaders to discuss the latest trends, innovations, and best practices shaping the future of health care marketing and strategy.
September 27-29, 2026 | Baltimore, MD
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Reaching Your Target Audience
From CEOs, Presidents, Department Managers and more with purchasing power to marketing, business development, PR or other professionals across various types of health care organizations, exhibiting at SHSMD Connections will have you in touch with the leads you need to push your organization forward. Data from SHSMD Connections 2025 & Member Survey.
Primary Job Category
Secondary Job Category
Primary Attendee Job Title
20% Manager
9% Specialist
Ready to Participate?
Exhibiting at SHSMD Connections 2026 is your ticket to connecting with industry professionals, leaders and key decision-makers eager to advance their marketing, digital engagement and strategic planning efforts within health care. Whether you're interested in digital transformation or patient engagement strategies, SHSMD Connections has you covered, providing invaluable insights and abundant networking opportunities. Data from SHSMD Connections 2025.
1,000+
Attendees
62%
Of attendees in 2025 were in managerial roles or higher
14 Years
SHSMD members average years in health care field
7 Years
SHSMD members average years in current position
View the Floor Plan
Top 10 Attendee & Member Topics
We've compiled a list of topics our SHSMD members and Connections attendees would like covered in educational programs and conferences! Have information you'd like contribute? Reach out to our Sales Team today.
AI in Healthcare
Including AI in marketing, project management, and everyday use.
Digital Marketing
Trends, best practices, and strategies for healthcare.
Team Structures
Effective organizational structures for marketing teams.
Referral Development
Strategies to enhance referral networks.
Provider Retention
Techniques to retain healthcare providers.
Rural Health
Marketing for OB care in rural areas, rural health panels, and education.
Content Creation
Best practices for creating engaging content, including video and social media.
Strategic Planning
Marketing-specific strategic planning and integration with PR/social outreach.
Data Analytics
Strategic data analytics and business development.
Leadership Development
Developing leadership skills and strategies for independent hospitals.
Get in Touch
Contact our Sales Team today to customize an exhibit and sponsorship package that best suits your business.